Marketing Analytics

One of the most basic ways of evaluating marketing is A/B testing, however knowing what to test and how can be tricky. We help our customers implement testing frameworks to supercharge their activities.

Whether it's single-touch or multi-touch attribution we have experience with a wide array of different models used on the market and can help both implement and evaluate different ones.

We believe reporting should be done quickly and with a high degree of precision. Let us set up your dashboards and processes so that you can spend time on adding value to the reports through insights rather than pulling numbers from different places.

Incrementality is one of the gold standards available for marketing evaluation. It's like a scientific experiment where the effect of one variable can be isolated, however working with this methodology can be challenging, we're here to help out.

MMM is right now in a very exciting stage where open-source libraries are available for advertisers. Let us perform recurring marketing mix modelling for you and help improve the efficiency of your advertising.

In order to achieve the right results, your team needs to understand their KPI's and how they relate to business objectives. We have a tonne of experience in setting up frameworks that tie OKR's or MWB's to advertising KPI's.